GWAP is a small-scale, financial service named after the slang term for "money". The short identity I created is based on a coin with a logo-mark. It is meant to reflect the artisanal nature of the brand. The short identity includes a primary logo, secondary logo, wordmark and submark as well as a colour palette and typeface.
![](https://cdn.myportfolio.com/ccc18910-9c8e-46b4-9211-c8db008bb1bc/da1f17ef-c8ad-4f64-afbd-d054c6a94666_rw_1920.png?h=cd97ee27e08e755ac9ecbd9fb761991b)
![](https://cdn.myportfolio.com/ccc18910-9c8e-46b4-9211-c8db008bb1bc/c709ab45-309c-4226-b08a-0978ae4a3f35_rw_1920.png?h=a984149566cad646df27c75d5adbd068)
![](https://cdn.myportfolio.com/ccc18910-9c8e-46b4-9211-c8db008bb1bc/7f4448fa-c6b9-4b15-8011-a243d4eb4d1f_rw_1920.png?h=259eabe48a650be02a9bb5646c0f7bb1)
![](https://cdn.myportfolio.com/ccc18910-9c8e-46b4-9211-c8db008bb1bc/7a96daa4-6b15-4224-b499-381426b8f0fc_rw_1920.png?h=b4206e06460f8ad5336af6e252c9612c)
![](https://cdn.myportfolio.com/ccc18910-9c8e-46b4-9211-c8db008bb1bc/b96b2956-364f-43ad-bcd1-759427123285_rw_1920.png?h=184e81dc0c52005bcd3668ec248698b7)
![](https://cdn.myportfolio.com/ccc18910-9c8e-46b4-9211-c8db008bb1bc/0b9d5d9e-e578-419f-a2b7-8f579f9f06f7_rw_1920.png?h=5bbc726f6b666d5b9123c3282fe6fdd6)
![](https://cdn.myportfolio.com/ccc18910-9c8e-46b4-9211-c8db008bb1bc/c3030d5e-7797-4de0-8cb2-138b8e02ff69_rw_1920.png?h=d672b2ddd4db881f78c23f23c2fcd60c)
Thank you.